veritasium
youtube
algorithm
viral

My Video Went Viral. Here's Why

19/05/2019
दृश्य 2 516 574
3 556

My hypothesis is that the algorithm, rather than viewer preference, drives views on the site. As the algorithm shifts, various IN-toprs experience burnout (as what used to work no longer works) and right now click-through rate is the key metric. So clickable titles and thumbnails are the only way to get a lot of impressions and hence views - they are the only way to go viral. This leads me to wonder which audiences will become most prevalent on the site and if there will even be a place for educational content. In the long-term, hopefully IN-top is able to measure satisfaction through surveys and other metrics to ensure an optimal experience for everyone on the site.
Flipchart artwork by Maria Raykova
Filmed by Raquel Nuno
Thumbnail by Ignat Berbeci

Veritasium
Veritasium
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  • Tool Jockey

    Tool Jockey

    47 मिनट पहले

    It has gotten to the point where I won't click videos with click baitey titles because I relate them with bad quality, I always have to tell myself to make an exception for Derek because his videos actually pull through!

  • Hope This Helps

    Hope This Helps

    घंटे पहले

    I love the way you presented this. Felt like I was in college again. Great video.

  • Ceasar Dr

    Ceasar Dr

    घंटे पहले

    audience looking for educational videos usually subscribe and go to the specific channel and check earlier content if they are satisfied, then ring the bell after reaching to a level of confidence about the expected quality of that channel, at least I do it that way. anyhow nice video and keep up the good work.

  • Mark Bisson

    Mark Bisson

    घंटे पहले

    I don't ring the bell because I don't want all that email, "So and So just uploaded another video". But I don't want to miss your videos because I learn so much from them. I'll go ring Destin Sandlin's, Mark Rober's and Scott Manley's channels too, for the same reason. You are forgiven for using "clickbaity" titles because I find your videos often live up to the expectation that it's good. 🔔🔔🔔🔔

  • luipaardprint

    luipaardprint

    2 घंटे पहले

    Pretty cool that the commercial before this video is for a service improving your thumbnails 😂

  • Joey Carousel

    Joey Carousel

    8 घंटे पहले

    You need to keep going because we love your content very much!

  • Chris Hammock

    Chris Hammock

    8 घंटे पहले

    The algorithm sucks. I get the same uninteresting drivel that is totally boring to me as a specific person. I want to be told when new Veritasium and other quality content comes online. I want to be told when MY KIND OF VIDEO drops. I would be willing to move to a different video provider if they were more "quality of experience" driven instead of "let me grub as much cash, as quickly as I possibly can"... Understand this.... that you have GOT to keep working toward your passion and not toward shoveling content out the door to click-bait your audience. I"m a teacher and I have lessons wrapped around your videos and if you produce drivel, I will have to go to your peers for content. Stay true to your roots. I know you do not want to have to stop being a youtuber, but you must play the long game and if that means numbers (and income) go up and down, then so be it.

    Examples from my lessons created:
    most radioactive places on earth- BEU is a beautiful concept in a world of confusion.
    do cell phones cause cancer- scientifically sloppy thinking is very very bad.

    Again, thanks so much for the quality of your content. I saw your vitamins video is on Amazon? If I can watch it from Amazon, I am so totally there. Hope that gives you a slice. Looks very good. fish created the vikings! what madness! who knew!

  • mhhndeable

    mhhndeable

    11 घंटे पहले

    I hate YouTube algorithm, watched some videos from certain channel, my recommended videos will be flooded by videos from that channel.
    Same as topics too..
    Definitely comparable to netflix.. Boo

  • natureallmighty

    natureallmighty

    13 घंटे पहले

    Thanks for the insight into the back end of the industry. I respect your dedication, Pretty Derek! Got here from the Hello Internet podcast, I love your channel!

  • Chuck Raymond

    Chuck Raymond

    15 घंटे पहले

    Consider leaving YOUtube, put your content on your own website. Google is an advertising company, they are motivated to maximize the total number of eyeballs, even if it is not for the greater social good.

  • Rykahnz

    Rykahnz

    19 घंटे पहले

    What you missed here in this video is that the algorithm does vary from person to person and substantially so. I hate the typical clickbaity tubers like Mr. beast for example. These guys are huge but YT literally never serves me up their stuff I only know about them because I found them through word of mouth or comment and I look it up. What I wish for though is that just like evolution there would be randomization thrown in I'm surprised that they still don't seem to do this at all. How can I find something that I will be strongly drawn to that I don't know yet about and will have a lot of watch time in if the algorithm doesn't throw me random videos here and there and instead keeps me in my sphere of interests only.

  • Phap Bui

    Phap Bui

    21 घंटे पहले

    this sucks, the youtube system works on click bait stuff

  • Nil Wang

    Nil Wang

    21 घंटे पहले

    This presenting way is so amazing! You are wonderful. I am willing to watch all of your previous videoes, but I have no time doing this. However, I hope I could sticking on watching your videoes to learn English and other interesting things. Bonding your major and interests is so marvelous. Congrats! Wish you get better as you like.

  • Jim Gutenkauf

    Jim Gutenkauf

    23 घंटे पहले

    I learned about the bell and why it ought to be rung. Rung +1.

  • Ryan Carter

    Ryan Carter

    दिन पहले

    So many bikini pic thumbnails, even in subjects you would not expect. Talk about going after people's baser instincts. Wish it were not true, but so it is.

  • sarahieda

    sarahieda

    दिन पहले

    11:49 but why? How did they came with that conclusion?

  • Sharal 3D

    Sharal 3D

    दिन पहले

    This was like different but one hell of a video

  • Michael Beee

    Michael Beee

    दिन पहले

    What really sux is that a simple search with 4 words - author and title, doesn't actually show that video, but completely unrelated @#$@@@@!!!!!
    As well, I forget what I want to watch, so I subscribed and then they disappear, unless I remind myself, ahhhh long time I have checked on that. The bell sux as well, because then I get that flood of notifications and emails. #bellsuxs, #sad #algorithmsuxs.
    It comes to: Don't entertain me, I choose what entertains me!
    That's the competitive advantage of youtube. Otherwise, I just watch TV. And before somebody says Netflix, it has the same problem!

  • Pedrum Sd

    Pedrum Sd

    दिन पहले

    Year 0 - 2019: Kids do not judge a book by its cover
    Year 2019 - Singularity: Kids do not judge a post by its thumbnail
    Year Singularity - Universe Extinction: 01100110 01110101 01100011 01101011

  • Adriyel de los Reyes

    Adriyel de los Reyes

    2 दिन पहले

    Very informative as a new youtuber. Thank u for sharing.

  • Nivlek

    Nivlek

    2 दिन पहले

    I think this was brilliant! Thanks.

  • Akash Priya

    Akash Priya

    2 दिन पहले

    Don’t hate me please but

    He made a viral video and made another video to brag about it.
    Edit: good video though

  • kayGW Beats

    kayGW Beats

    2 दिन पहले

    I needed this thank you 💯

  • NOMAD

    NOMAD

    2 दिन पहले

    At 17:54 it's interesting you mention this because i used to watch you alot more. Guess that algorithm toys with me too. indeed i watched the black ball video and yea, that's about the time it began to recomend you to me again.
    So i was just watching the tennis racket video and thought, "this is a really good video with so much info, research, editing he must be only putting out a video a month or so at best. So i came to your home page and was surprised by how frequently you upload such meaty content. That's a lot of work but we can tell you love it so win win.
    So can you make a video that has a super clickey thumbnail and title about density? the densities of objects like neutron stars. Is a black hole the most dense thing? And why do we call them holes? 🤣 is there a maximum density and can only gravity pull particles tight enough to form a singularity, or are they always formed from the energy of a supernova, does it shred all the atoms for a moment allowing it's collapse to form a newer and tighter, more dense object out of the particles flailing about to regain some form? Right after a supernova would the fabric of spacetime maintain that spherical shape of a star which is actually what smashes those particles back down? Seems they should shoot out for ever but there must be some ultradense mass remaining to suck it all back in again and at least prop up the fabric of spacetime long enough to suck it all back in.
    I have an idea for the title,
    "Then Density did THIS!"
    And just make the thumbnail a girl applying makeup or something.

  • First name Last name

    First name Last name

    3 दिन पहले

    damn now I know he really ballin. he can get COLORED PRINTOUTS

  • Art Photo

    Art Photo

    3 दिन पहले

    Who wouldn't love videos about snails... I know I would... Thanks for this, got a new subscriber.

  • Dr. Pizza

    Dr. Pizza

    3 दिन पहले

    screw it i rang the bell, least i could do

  • Kenny Kerman

    Kenny Kerman

    3 दिन पहले

    It's ironic I didn't view the viral one (I knew the answer), but I love this one. Superstition in pedagogy is extremely important. Also: you forgot the audience following the producers :) Chaotic cycle through a random landscape... Your best clickbait is a good question. So quality becomes also a "marketing" criteria.

  • troubl3gum

    troubl3gum

    3 दिन पहले

    that's why I only use the "subscriptions"
    although I've heard about YT wanting to filter this section too.

  • Jim#jazz Moto

    Jim#jazz Moto

    5 दिन पहले

    This is great video tutorial amazing you inspire me to keep going and make it possible

  • MerryMustu

    MerryMustu

    5 दिन पहले

    "The algorithm becomes the content" is a great example of Goodhart's Law.

  • Maya Lee

    Maya Lee

    5 दिन पहले

    This was SO incredibly helpful, informative, and I loved the visual aid. Thank you :)

  • Dreamer Ballena

    Dreamer Ballena

    6 दिन पहले

    1 Like = 10 New Hugs

  • Patrick Brett

    Patrick Brett

    6 दिन पहले

    I detest Click-bait, it's the main reason why I've been only watching video's from my subscriptions while looking for an alternative platform. The moment Youtube added that damnable bell it broke the way we used to see videos, now people who want to see everything their subscriptions make they should click the bell or just go through their subscription channels and see what they have made through all time. I've found some great content on channels I have been subscribed to by trawling the channels, video's that the algorithm never told me about so I don't rely on the algorithm to tell me what to watch!

  • AtomAyPlay

    AtomAyPlay

    6 दिन पहले

    Are my videos not clickable?

  • VirtuallyFonz

    VirtuallyFonz

    6 दिन पहले

    I LOVE all the time toy took to make this presentation. There's something aesthetic about having you show us on paper than creating graphics. Amazing.

  • Drill SEO

    Drill SEO

    6 दिन पहले

    Very good Video

  • SOUTH EAST ASIA GOING ASTRAY

    SOUTH EAST ASIA GOING ASTRAY

    7 दिन पहले

    WHY DO I KEEP SEE THE SAME "RECOMMENDED FOR" YOU VIDEO CLIPS OVER AND OVER DAY IN AND DAY OUT?

  • Ramata

    Ramata

    7 दिन पहले

    Hmmm. Interesting rant. Well done. I don't click any bells for anyone. I just look up the channel that I want because I don't want bells going off all day on my phone. Plus my tastes change, with time. I watch you because you're referred to in many of the science channels I watch. I find your high quality videos wonderful. But I am not going ring a bell for anyone. Bad metric. I watch your videos all the way through, so I hope that helps you out. Being a subscriber is just not good enough for Google? That's a form of dedication and should be enough. I will try to walk away to let the sponsor run through to end. That's the best I can do. I am not Pavlov's dog.

  • Ten Second BuickGN

    Ten Second BuickGN

    7 दिन पहले

    I have a video that went viral and it was totally by luck. I recorded it on a cell phone with literally ZERO preparation!

  • Ace Of Spades

    Ace Of Spades

    8 दिन पहले

    I know what will be next based on what i am doing to make condensed information on topics i am interested in.
    1) I creating different channels (entities) for different purposes. This channel is for Youtube education
    2) I do follow recomendations of advanced experts on topics and doing PRE research to follow. I had the same thoughts as you and i have digged deeper and if you want i can have a chat with you to show
    3) Youtube CAN solve my problems by giving me a chance to sort out my playlists in order to RUBRICATIONS so i can assign my own and assign channel to those rubrics so i can observe a rubric on whats new fast
    4) I do listen for educated experts and this is not what majority of crowd are doing. THis brings us to a question. Do we pursue quality of audience as a CORE of channel or we pursue the quantity. THe majority unstable and they do not know what they want and there they will be so their preferences are shifting. This tells us that Youtube algos chaces the majority most of the time.
    5) Algo will be forced to move from quality to quantity back and forth as with growing of numbers of clickbates, watching time will start to fail. So you need to rebuild fast too from quality to clickbates with the algorythm.
    6) In order to do this you need INDEXES of youtubers who doing content of high quality and youtubers with clickbate. Once numbers of clickbate will rise high from low quality youtubers to the point than watching time start to fall - it is time to shift to quality. Once the opposite - you shift to clickbate
    7) Youtube will notice these and will create index or currency so we will be able to trade it and pay for content
    8) For now you need to promote videos in 2 styles depend on situation with clickbate and quality / watching time index
    9) Also you need to build your channel around CORE audience which is reach and stable and i twill be SPINE or PIVOT of your channel. Also you need meat. So you can provide a LOWER quality content to a majority with clickbate. Also you need to establish payments for core audience in order to support channel while meat is in charge.
    10) If you want to know which types of content you can create - lower quality and higher quality and reduce the producing time and be in touch with your brand contact me )))))

  • mhe. Productions /not producing/

    mhe. Productions /not producing/

    8 दिन पहले

    * cringe * :/

    • mhe. Productions /not producing/

      mhe. Productions /not producing/

      8 दिन पहले

      * cringe *

  • Frederik Miller

    Frederik Miller

    8 दिन पहले

    doesn't this reflect the outside world and advertising. the worst junk has the best looking packaging.

  • Paper Origami

    Paper Origami

    8 दिन पहले

    https://www.youtube.com/watch?v=09Ow46FFtXU

  • Gardentastic

    Gardentastic

    8 दिन पहले

    Thanks for the visuals! Your rant seems to be hitting the iceberg on the head! 👍🏼 good job!

  • Jeb Fahlgren

    Jeb Fahlgren

    8 दिन पहले

    Let the users tweak thier own algo in settings.

  • Catulum

    Catulum

    8 दिन पहले

    *U N P O C O D E T O D O*

  • THE WALK AROUND THE WORLD TRAVEL VLOG

    THE WALK AROUND THE WORLD TRAVEL VLOG

    8 दिन पहले

    Very nice!!! Thanks a lot!!! ✨🙏🏻😇🌠

  • Paulo Sebresos

    Paulo Sebresos

    9 दिन पहले

    Just to clickbait us too bad

  • CaptainKyler

    CaptainKyler

    9 दिन पहले

    I've watched you since you started your channel. Good presentation. I can see the frustration in your eyes. The hardest part about YouTube is that overnight, they can just decide to delist you...because it's their platform and you agree to their terms. I look forward to the day where content isn't subject to just one platform: where your content is truly yours and you decide where to syndicate it. Hopefully PBS calls you and just takes your content to put into seasons next to Bill Nye.

  • Nani S

    Nani S

    9 दिन पहले

    Nice presentation! Just make videos with great contents, be consistant and get people to view them like and subscribe. The End.

  • SouthsideCIP

    SouthsideCIP

    9 दिन पहले

    Funny you mentioned the “recommended videos” with CTR because there’s a lot of times none of my recommended videos seem interesting to me at all so I have to leave and scroll through the main page again until I find something interesting.
    Cool video tho tbh I don’t know why I clicked It and even watched the full thing when I was wanting to watch Car Reviews 🤣

  • COIN COLLECTING FUN

    COIN COLLECTING FUN

    9 दिन पहले

    Like 189K!!

  • Pedro Marin

    Pedro Marin

    9 दिन पहले

    I think this is the best analog presentation I have seen in my life, I had to pause the video to add it to the favorite list to use it as guide someday at the university. Also I care not If you use clickbait as long as you really have content, I hate not when I see a clickbait, I hate when I see a clickbait without proper content

  • David Andersen

    David Andersen

    9 दिन पहले

    During all of this you didn't talk about YOU. You are the product. People click on your videos for many personal reasons, but they do so out of habit. That seems important to me.

  • fake hood

    fake hood

    9 दिन पहले

    Good sir

  • coming soon

    coming soon

    9 दिन पहले

    swap subscribe👉. im fast

  • OSKI That’s Broski

    OSKI That’s Broski

    9 दिन पहले

    https://youtu.be/1N7TffR0cmA

  • The Unboxing Experience

    The Unboxing Experience

    10 दिन पहले

    I'm amazed by how much effort was put into the preparation for this video

  • Nicolas Sobczak

    Nicolas Sobczak

    10 दिन पहले

    Clicked the bell! Thanks for everything you do 👍

  • Jody The Joe

    Jody The Joe

    11 दिन पहले

    I’ve been posting videos every day random probably not nothing good enough to go viral but I’m trying... That’s all that matters ... If y’all could check my stuff out like ,dislike Comment Or subscribe I would highly appreciate it .... https://www.youtube.com/channel/UCf9txowpK4wuohA6zQaEjAA

  • Chamila Wijesinghe

    Chamila Wijesinghe

    11 दिन पहले

    This video was an eye opener and was an amazing presentation. Yes, I clicked the subscribe & bell 🔔 !

  • The Enthusiasm Project

    The Enthusiasm Project

    11 दिन पहले

    This is masterful.
    It does make me wonder though about creators who don’t work for the clicks but still find success. Like Luke Towan, who sporadically uploads 20-45 minute videos about making scale miniatures and every video immediately gets hundreds of thousands of views. It gives me hope.

  • Taylor Juchau

    Taylor Juchau

    12 दिन पहले

    Very nice to see a youtuber be this transparent. Totally agreed with your thought process, easy to follow, great explanation. I don't think anyone will be upset by clickbaity titles as long as they accurately foreshadow what the video is about. I wouldn't want to click on a 10min video only to find out that it had nothing to do with what I thought it was about. Stay transparent Ve and we will stay tuned ;)

  • HeatherJustCreate

    HeatherJustCreate

    12 दिन पहले

    Just seeing this. I'm new to your channel, never heard of you but I LOVE how you explain things! I didn't even see the viral video but I was doing research on the YouTube algorithm, or rather, what the current experts are saying about the algorithm and found this video. I agree that no one can truly be an expert since it's always evolving. As a creator and YouTube coach, I try to have the best understanding about the platform. It's definitely frustrating but I'm cool with my smaller audience. It goes back to what you were saying about how the threshold of the numbers just keeps increasing with growth, 100k views isn't special anymore when you can have 200k, 500k, 1 mil.

  • alghuds wav

    alghuds wav

    12 दिन पहले

    I make and sell beats check me out!!

  • Viral Gif By Marius

    Viral Gif By Marius

    12 दिन पहले

    For me, the YT algorithm does not work. YT doesn't show my videos. Instead I get ads from YT to invest money in campaigns. On Instagram I managed to have followers and likes organic, for free. I think YT has the best money making algorithm, the organic one is almost 0.

  • Agustin Marquez

    Agustin Marquez

    12 दिन पहले

    All the videos on my channel has more than a million views
    At least on my liked section

  • J Randall Murphy

    J Randall Murphy

    13 दिन पहले

    This got my like. Another tip is that on my video pages, I encourage other YouTubers to comment and post links back to their own videos so that we network. It's as easy as cut and paste, but it is also important to be discreet and not just spam everyone. Only do it for relevant content and always say something nice or at least constructive. Like I could insert a link back to mine here as an example, but mine are music videos. They aren't really relevant to this particular content. So I felt it better not to post a link here. But even so, if someone likes this comment, maybe they'll click my avatar and visit my channel.
    So the thing to do is to be positive and make friends, which brings me to the last point for this comment. Derek comes across as a really likeable guy who is easy to relate to. He goes on about algorithms, thumbnails, and click throughs, but the reason I watched it all the way through is that he as a person kept my interest whereas I didn't bother finishing a number of other similar videos. So if you are going to be the star in your own video, make your viewer feel like you are relating to them in a positive way rather than simply delivering information. Derek does this expertly.

  • Adi chalke

    Adi chalke

    13 दिन पहले

    i ringed the bell . this is my first . I am on YT from the start